Ultra Premium Direct
French tech company | Builders Republic
About
DTC brand that manufactures and sells premium dry and wet pet food (dogs and cats) with French-produced kibble — sold online by subscription, with formulas developed by an in-house nutritional team and rigorous quality control at each production stage.
Key facts
- Status
- Rachetée
- Sectors
- Agrifood
- Founded
- 2013
- City
- ESTILLAC
- Region
- Nouvelle Aquitaine
- Legal name
- NATURA PLUS ULTRA PET FOOD (N+U PET FOOD)
- SIREN
- 799071253
- Tracked rounds
- 1
- Amount raised
- 68 M€ raised since 2020
Funding rounds
- 2021
Investors
Notes
Marque DTC de petfood premium. Rachetée en septembre 2025 par Inspired Pet Nutrition (soutenu par CapVest Partners) ; transfert de production annoncé du Lot-et-Garonne vers la Bretagne.