AB Tasty

About

Web and feature experimentation platform that helps e-commerce and media brands optimize conversion and personalize experiences — from A/B testing and multivariate experiments to AI-driven personalization, product merchandising, progressive feature rollouts, and KPI-triggered safeguards.

Key facts

Status

Rachetée

Sectors

Martech

Latest stage

Series C

Founded

2009

City

PARIS

Region

IDF

Tracked rounds

1

Amount raised

35 M€ raised since 2020

Funding rounds

• Series C · 2020

Investors

• Bpifrance
• Crédit Mutuel Innovation
• Kima Ventures
• Korelya Capital
• Omnes Capital
• Partech
• XAnge

Notes

Rachetée par Wingify (VWO). Opération annoncée en janvier 2026 (TechCrunch — https://techcrunch.com/2026/01/20/everstone-combines-wingify-and-ab-tasty-for-100m-digital-experience-optimization-platform/).