Greycroft
Investor profile | Builders Republic
About
Greycroft is an American seed-to-growth VC founded in 2006 by Dana Settle, Ian Sigalow, and Alan Patricof, with offices in New York, Los Angeles, and San Francisco. The platform invests in technology, sustainability, and consumer brands, with a strong interest in foundational models, AI infrastructure, and smart applications for both enterprise and consumer markets. Its uniqueness lies in covering two funding stages under the same brand: Greycroft Partners VII funds early stages, while Greycroft Growth IV supports more mature companies; both vehicles raised over $980M together in 2023. Recent sources attribute more than $4B in assets and over 400 funded companies to the manager. The official portfolio lists 553 historical investments, including 177 still active, 58 acquisitions, and 10 IPOs. Among the holdings are Whatnot, Icertis, Fetch, Stability AI, Acorns, Venmo, Scopely, MNTN, and The RealReal. In France, Greycroft participated in the seed of UMA in 2025 and then in the €890M round of AMI Labs in 2026, alongside Cathay Innovation, HV Capital, Hiro Capital, and Bezos Expeditions.
Key facts
- Type
- Venture Capital
- Stages
- Seed, Series A, Series B, Growth
- Headquarters
- US
- Offices
- New York, Los Angeles, San Francisco
- Geographic focus
- USA, World
- Founded
- 2006
Track record
- Portfolio companies: 177
- Total investments: 553
- Exits: 68
- Unicorns: 14
Notable investments
AMI Labs (FR), Whatnot (US), Icertis (US), Fetch (US), Stability AI (GB), Acorns (US), Scopely (US), Venmo (US)